GE Appliances, a Haier company Commercial Director - SmartHome Solutions in Louisville, Kentucky

Job Location

USA, Louisville, KY

Job Posting Title

Commercial Director - SmartHome Solutions

The Challenge

The Commercial Director, SmartHome Solutions will develop and lead the go to market strategy for our connected portfolio in the contract, retail and other or new sales channels. You will own the commercial metrics for the SmartHome PLs, and influence and work across all functions to identify and create future product lines that lead the market and bring Happiness and Well-being to our consumers. You will also work closely with the sales and marketing team to develop content and execution strategies that exceed customer and consumer expectations and win in the marketplace.

What you will Do

Essential Responsibilities:

  • Lead the commercial efforts with product management, sales and marketing to identify opportunities and create strategies that deliver revenue, cash and EBIT targets.

  • Develop new business models across product lines to create additional revenue generation products/vehicles for the business.

  • Develop and lead the Go to Market Strategy, Digital, Marketing, Content Development, and executions plans with Marketing, Merchandising, Channel partners and Sales to deliver market leading experiences and content to our customers and owners.

  • Identify and Develop talent for the SmartHome Solutions Commercial team. Creating the vision and strategy to execute when launching new products and realizing the go to market strategy.

  • Influence the strategic approach of MGPP’s, Growth Playbook and Product Plans to ensure GEA is positioned for success.

  • Demonstrated expertise on competitive products and customer strategies. Use this knowledge to position GEA to win.

  • Work closely with sales leadership to create growth plans for SmartHome Solutions, leading product line reviews with top customers partners and exceeding customer expectations.

  • Partner with the fulfillment and sales team to accurately forecast inventory needed to meet the demand during all new product launches, promotion timing and day to day sales plans.

  • Work very closely with finance and pricing teams to evaluate impacts of pricing, promotion plans and inventory decisions.

  • Develop and lead executive leadership reviews including weekly QMI, commercial hoshin pulsing, weekly commercial council topics and other ad hoc requests.

  • Partner with consumer insights, brand, industrial design and product managers to develop/leverage consumer research studies. Ensure leading edge product marketing efforts, including digital, social, point of purchase material, feature & benefit copy and all other creative assets.

  • Manage the day to day work associated with the commercial needs of the SmartHome Solutions team.


What you need to Succeed

Minimum Qualifications

  • BA/BS degree from an accredited university or college

  • Minimum 10 years of Commercial experience in Marketing, Sales, Product Management in a business to consumer model

  • Proven track record as an effective change agent

  • Results oriented; ability to deliver on commitments

  • Effective communicator and negotiator

  • Team Player with demonstrated “outside in” focus who effectively leads/works across functions

  • Exceptional interpersonal/written communication skills; can effectively interact with all levels of the organization

  • Must be willing and able to travel both domestically and internationally as needed.

Desired Characteristics

  • MBA preferred

  • Connected channel development experience

  • Previous experience with IoT/connected products

  • Demonstrated fluency in language of technology, and translation of same to functionality

  • Exposure to operations and project management

  • Strong facilitation/presentation skills

  • Self motivated, Enthusiastic can-do attitude, high energy level, strong sense of urgency

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.