GE Appliances, a Haier company Director, Product Management – VRF in Louisville, Kentucky

Job Location

USA, Louisville, KY

Job Posting Title

Director, Product Management – VRF

The Challenge

The Product Manager will be responsible for driving product line strategy and delivering profitability for the VRF product line. This role will develop a business plan to achieve annual and multi-year growth targets for Sales, Margin and Cash and forecast to competitor analysis. This position reports to the Senior Director, Ductless & HVAC.

What you will Do

Essential Responsibilities:

  • Work to drive product line strategy and delivering profitability for VRF product line

  • Manage product development, product line refinement, develop and execute multi-year product roadmap and product line strategy, new product launch from concept to commercialization

  • Own the execution of new VRF product introduction (NPI) programs across global teams and suppliers, including all product development activities from concept to final production

  • Lead cross functional teams including Technology, Manufacturing, Sourcing and Commercial to deliver on NPI programs; including finalizing product specifications, technical and agency requirements, product approvals and agency listings/testing

  • Collaborate with Commercial team to identify market needs and develop/execute the MGPD, plans and NPIs; including support of content development, user manuals, installations guides, service manual, seel sheets, Ads, PR, etc.

  • Lead team along with PSI manager and sales team to ensure product availability, meet inventory objectives and effectively manage product transitions

  • Support Commercialization process and product market research, including product features, brands, channels, profitability and ensure Haier Product position competitively in the market

  • Manage sales and technical training programs for distributor and contractors including product installation, product application, troubleshooting and service

  • Work closely with sales team to develop distribution channels and attend customer internal sales meeting

  • Support trade shows including national shows like AHR, IBS, Hardi, ACCA and regional distributor shows

  • Coordinate day to day business operation with functional team from profitability, logistics, container quantity adjustment to customer financial setup, etc

  • Support continuous quality improvement and change control

  • Relocation assistance provided.

To learn more about the Haier Ductless product line, please visit at .

What you need to Succeed


  • Minimum 5 years’ experience in product management within the HVAC industry

  • BA/BS degree in Marketing, Engineering or related field from an accredited university or college

  • Proven success in managing product categories and launching new products

  • Excellent leadership skills, with ability to positively support, influence and lead internal cross functional teams

  • Demonstrated ability to work and think independently and determine key stakeholders quickly

  • Excellent communication, presentation, problem solving and interpersonal communication skills

  • Strong technical and analytical skills

  • Ability to travel up to 40% including international travel

  • Proficient in Microsoft Word, PowerPoint, and Excel


  • Possess data-driven yet common sense approach to execution

  • Decisive, high energy person with the ability to work in a fast pace environment

  • Cross-functional experience

  • 5+ years Product Management experience

  • Program/Project management experience

  • Strong program/project management skills

  • Demonstrated ability to integrate and drive action across multi-functional teams

  • Results oriented; ability to deliver on commitments and follow through

  • Ability to integrate, and drive action across multi-functional teams

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.